understand the present | protect the future
understand the present
protect the future
About Hydromax USA
Since 2003, Hydromax USA has been a leading utility solutions provider specializing in advanced data collection and analysis to provide actionable insights for the natural gas, water and wastewater utilities across the United States. Built on decades of experience and industry partnerships, our extensive testing and inspection capabilities empower utility operators, engineering firms, and contractors to make the most informed decisions regarding their buried infrastructure.
Chief Executive Officer and Board Member
Jon Smith is the CEO of Hydromax USA, a leading national provider of comprehensive testing and inspection services for gas, water, and wastewater providers.
He joined Hydromax USA just prior to the COVID-19 pandemic, and quickly pivoted the company commercially and in cost structure to reduce risk, perform as an essential service for customers and deliver results. Jon rapidly leveraged a strategy of innovative technology & solutions for customers, positioning Hydromax USA to uniquely integrate state-of-the-art technologies to gather and process high-quality data into actionable insights from the data center to the field. Aging and improperly installed subsurface infrastructure in underground utilities results in significantly underperforming assets and presents a public safety situation.
Jon was previously President, Mobile Pipeline, for Hexagon Lincoln, LLC, in Lincoln, Nebraska. Prior to joining Hexagon, he was Vice President & General Manager, Smart Energy Gas Americas, for Honeywell International, leading the gas metering and transmission division of the Americas. Also, he has held leadership roles with Ford Motor Company, Johnson Electric, Federal-Mogul, Associated Materials, Inc., and has led international businesses in Latin America, Asia, and Europe.
Jon is a retired Naval Officer with over 20 years of leadership experience throughout his service in the U.S. armed forces. His personal commendations include the Meritorious Service Medal, four Navy Commendation Medals, Navy Achievement Medal, and numerous unit and campaign awards.
He earned his undergraduate degree in Ocean Engineering from the United States Naval Academy at Annapolis. Jon is a graduate of the Stanford University Graduate School of Business Executive Leadership Program, earned a Master’s degree from Central Michigan University (Business) and is a Graduate of the U.S. Naval War College in Strategic International Studies. He is accredited in ABET (Engineering and Technology), holds an EIT Certification from the State of Maryland, is Lean Level 3 certified, and is a Six Sigma Green Belt. Jon is a Graduate of the Omaha Executive Leadership Program and sat on the North American Manufacturing Leadership Council of Frost & Sullivan.
Jon served as national President & Chair of the Board of Directors, for Veterans in Energy (VIE) from 2019-2021, and was elected to the board beginning in 2017. VIE is a national 501(c)3 organization providing guidance for Veterans to the energy industry, as well as professional development and retention guidance in support of veterans, for utilities and the supporting industry.
Jon and his wife have 3 children and they live in Omaha, Nebraska. He is involved in many local charities and is passionate about sports, arts, & the outdoors.
Chief Financial Officer
Randall Wilson is the CFO of Hydromax USA, a leading industrial service specializing in infrastructure data collection for pinpointing and assessing the condition of our country’s aging water, wastewater, and natural gas conveyance systems.
During the COVID-19 pandemic, he quickly pivoted the company to reduce its cost structure to strengthen its balance sheet, and improve its cash position. Randall enjoys identifying cost and revenue drivers, establishing and reporting the appropriate KPI to track performance and addresses steps to continue improving value throughout the company.
He was previously CFO and Vice-President Refinery and New Oil Operations of Universal Lubricants LLC, in Wichita Kansas. Prior to joining Universal Lubricants, Randall was the Controller of the fertilizer division at Koch Industries. Also, he held the position of Finance Director of a fertilizer manufacturing Joint Venture between Farmland Industries and Mississippi Chemical situated in the Republic of Trinidad and Tobago.
Randall has over 30 years of leadership experience throughout his career in various accounting, finance and leadership roles. His personal commendations include CFO of the year which was awarded by the Wichita Business Journal in calendar year 2014 and he passed the CPA exam in 1987.
Randall and his wife have 3 children and they live in Kansas City, Missouri. He is passionate about the outdoors, arts, and being with family.
Chief Technology Officer
Andy has over 30 years of global business operations and technology leadership experience across a wide range of sectors and disciplines, with deep expertise in Oil & Gas, Drilling, Asset Management, Financial Services, and Distribution Utilities.
Prior to joining Hydromax USA in 2020, Scott served as a consultant for Penspen, a global pipeline integrity management business developing their data digital strategy and product roadmap, and as Chief Product & Technology Officer for G2 Integrated Solutions where he supported the development and implementation of a five-year growth strategy, organizational change, business operations, and digital transformation. Prior to G2, Scott served as President Lloyd’s Register Energy Americas and Vice President of Asset Integrity Services at Lloyd’s Register Group, leading the turnaround of its US asset integrity acquisitions and the development of a market-leading asset performance / risk management software solution for clients in the upstream, downstream, midstream and other asset-intensive sectors. Prior to moving to the US Scott served in various senior roles including Chief Information Officer and Managing Director within WSP Group Plc working as part of the senior leadership team during a period of sustained global and acquisitive growth
Earlier in his career, Scott worked in the electronic manufacturing and financial services industries for a number of major organizations including Premier Farnell Plc, Woodchester Credit Lyonnais, and General Electric where he gained a broad perspective of how technology can transform business processes and create stakeholder value.
Andy and his wife Helen have completed multiple Ironman events together and are competitive bicycle racers on the road and velodrome.
Chief Operating Officer
Mr. Tom Hayes has over 40 years of professional experience in underground utility infrastructure spanning the Water, Gas, and Sewer Markets. His experience includes new pipeline construction, water/sewer pipeline condition assessment, and pipeline rehabilitation.
Mr. Hayes’ experience has included project management of large, multi-faceted projects, Operations Management as well as Sales Management.
After beginning his career in sewer system evaluations, Mr. Hayes spent twenty-five years with Insituform Technologies, a major CIPP company, where he served as Vice President of North America for the last several years. Mr. Hayes began a successful consulting business with particular attention to the pressure pipe market. One of Mr. Hayes clients included the Water and Sewerage Authority of Trinidad and Tobago where he concentrated on improving water delivery to the citizens. Mr. Hayes vast experience has provided him an expanded view of underground utility infrastructure from conventional construction to a full spectrum of trenchless pipeline solutions for both gravity and pressure pipelines. Tom also served six years on the Board of Directors of North American Society of Trenchless Technologies.
More recently as Chief Operating Officer, Mr. Hayes focus has returned to the condition assessment of water, gas, and sewer pipeline infrastructure.
Executive Vice President
Mr. Mark Bruce, one of our founders, has over 45 years of professional experience in underground utilities for the gas distribution, water, and sewer segments. His experience includes manufacturing, design, construction, database structure and pipeline assessment.
Mr. Bruce’s experience has included project construction management, operations, technology development, sales and senior strategist.
Beginning with his career in construction, mining and civil engineering, Mr. Bruce spent over thirty years in closely held companies which provided products and materials to over thirty countries on six continents. His experience includes bringing technology solutions to the traditional utility space, including systems for verifiable repeatable quality control and data accessibility for increased safety, speed and cost effectiveness.
Mr. Bruce has been active in several organizations including Chairman of North American Society for Trenchless Technology and was the founding President of both the Cross Bore Safety Association and the Midwest Society for Trenchless Technology. He is a frequent presenter for national and international conferences.
Senior Vice President
Michelle Boles is the Senior Vice President of Sales for Hydromax USA and is responsible for the strategic direction, vision, growth, and performance throughout the water and wastewater business units.
A professional with more than 20 years of commercial sales experience, Michelle is known for driving brand growth, maximizing commercial excellence, and delivering profitable growth in the energy industry.
Michelle previously served as Director of Sales & Marketing and Business Development for Clearway Energy (formerly NRG Energy) where she led the company to record revenue growth year over year for four years. Michelle identified market driven strategies and tactical selling patterns based on geography and product/market in relationship development and C-level engagement. Prior to joining Clearway Energy, Michelle was the Director of Customer Service/Sales and Marketing for Honeywell Smart Energy supporting commercial sales through the United States, Canada and Mexico, delivering growth and customer retention levels not seen before. Michelle also has held a leadership role for Bridgestone/Firestone as the Commercial lead over 7 business units while synchronizing operations across sales, finance engineering, quality, procurement and manufacturing. In 2009, Michelle received the President’s Award and the CEO award in 2010 for consistent annual revenue growth, cost savings, and continuous improvement.
Michelle lives in Omaha, Nebraska and has a passion for anything outdoors, specifically in the mountains or near the beach. Michelle is actively involved in many local charities such as the Ronald McDonald House, Y.E.S. (Youth Emergency Services) and serves as a mentor for troubled and abused children and teens. Michelle currently serves on the Board of Director for the downtown Omaha Rotary and Co-Chair for the Rotary membership committee.
Senior Vice President
Gas Sales and Business Development
John Adam Chapman joined Hydromax USA in 2021 as Senior Vice President of Gas Sales and Business Development. Widely recognized as a leading expert on digital transformation for the natural gas industry, John began his career as a field technician over 20 years ago.
He now leverages this real-world, hands-on experience to help address some of the biggest challenges facing the industry today.
Previously, John served as Leader of Key Accounts and Strategic Innovation for Honeywell Smart Energy in North America. This followed various roles of increasing responsibility from operations management to sales engineering and business development at several leading organizations, with his primary focus on distribution integrity, measurement, and smart grid solutions. During this time, John established a passion for tactical process improvement and a propensity toward the use of cutting-edge technology to improve overall business results.
As a trusted advisor to the industry, John has generated exceptional outcomes for customers and colleagues alike, earning two Honeywell President’s Club Awards for outstanding sales performance and delivering dozens of game-changing solutions to utilities across the continent. Recently, while leading the digital transformation of the legacy American Meter Company portfolio, he was a driving force behind several breakthrough technologies that have been called “the most important innovations in gas measurement history.” A noted orator, John has connected with audiences from around the world.
John attended Shorter University in Rome, Georgia where he still resides with his wife and two daughters. In their spare time, John and family enjoy travel, the great outdoors, and spirited rides in his classic car.
Senior Vice President
Deborah Juhlin serves as the Senior Vice President of Human Capital for Hydromax USA, where she focuses on strategic Human Resource initiatives to drive profitability and employee satisfaction.
Leveraging more than fifteen years of Human Resources experience in private and public sectors, serving more than 1200 employees in large and global organizations with revenues exceeding $400M, she has delivered results through executing strong talent-based selection processes, creating value through transparency, and positive culture shifts by thoroughly understanding the business and how it intertwines with Human Resources operationally and strategically. Deborah holds a master’s degree in organizational leadership and a Professional in Human Resources (PHR) Certification.
As a Strategic Partner with the organization, Juhlin will design and deliver targeted solutions through strategic planning, organizational design, change management, and team building at all levels. Through these and other corporate initiatives we expect to continue delivering strong results for our customers.
Deborah resides in Omaha, Nebraska with her husband and two college children. In her free time she enjoys, camping, boating, traveling and being with family.
Serving as Hydromax USA’s VP, Water Solutions, Shane Majetich holds 23+ years’ experience as an organizational leader in both the manufacturing sector as well as the professional services market focused on municipal water infrastructure assessments.
Shane initiated HUSA’s expansion into the water sector in 2014 leveraging his experience developing water infrastructure assessment programs impacting hundreds of thousands of water systems assets with firms such as Echologics, and Mueller Service Co. He provides expertise in the assessment of aging water infrastructure through the implementation of technology-based solutions providing actionable infrastructure information for client’s water network assets. Shane is a member of the AWWA Water Main Condition Assessment Committee, has written for publications including Trenchless Technologies and Water Finance and Management Magazine, and is a 2021 recipient of the Kenneth J. Founders award. Shane and his wife have 2 children and they split their time between Tampa, FL and the Knoxville TN area during the summer. He is passionate in his involvement with Water for People, enjoys classic cars, the outdoors, and hiking, with a personal goal to one day hike the John Muir Trail.
David has over 12 years of direct experience managing projects for Hydromax USA across the country and he has worked in all lines of business during his career.
In his time with HUSA, David has held the position of Project Manager, Regional Director, Technology Development Manager, and he now leads the Gas business sector as our Vice President of Gas Solutions. David holds a B.S. in International Business and Spanish from Saint Louis University in Madrid Spain Campus. David has led the company in developing the best practices and procedures for the cross bore inspection and gas leak survey programs. His experience spans a variety of private and municipal projects totaling over $800M. David is an active member of the American Gas Association and frequent contributor to the DIMP and Operations Committees as well as other State and Local industry organizations.
Mark is a seasoned technical gas professional with 25 years’ industry experience. Beginning his career with Trimble Navigation, he spent nearly 20 years in manufacturing engineering, R&D, and general distribution management.
His work ranged from supporting the production of high accuracy GPS equipment to leading engineering R&D teams in the design of multiple products, including an innovative handheld GPS receiver still in use today. Mark joined HUSA in 2016 and served as an Operations Manager and Regional Director of leak survey and cross bore operations in the Seattle area. In 2019, Mark was named Vice President of Business Development, Gas Solutions, he currently works to develop new and expand existing opportunities with gas utilities across the United States, including the release of new and innovative products. Mark has a bachelor’s degree in Manufacturing Engineering from Arizona State University, an MBA from the University of Colorado at Boulder and is an active member of several professional committees including the WEI Asset Management committee, AGA Field Operations committee, and SGA Integrity Management committee. He currently resides in Southeastern Idaho.
Tom is a results-driven senior human resources leader with 25+ years of experience designing and executing human resource strategies that deliver bottom-line growth, as well as, raising employee engagement and retention.
Tom brings with him a proven track record developing and implementing human capital policies and procedures to service up to 4500 employees in organizations with over $450M in revenue. Further, Tom champions employee training and development to elevate employee engagement, job satisfaction and company productivity; while drawing on change management skills to guide organizational shifts in alignment with corporate priorities which foster organizational growth. Tom resides in Omaha, Nebraska with his wife Jennifer who teaches 3rd grade, their two dogs, and countless foster dogs from local rescue groups.
Continual Improvement & Fleet Activities
Joining the team in 2020, Gene brings a wealth of knowledge and experience in the practical application of both Lean and Six Sigma methodologies as a key enabler of growth and operational excellence.
With over 20 years of professional experience in project and service businesses across multiple industries, his proven track record of implementing the fundamental tools and processes to drive a behavior of continuous improvement are leveraged across Hydromax USA with an initial focus on Project Start-ups, and most recently Fleet & Maintenance.
Before joining Hydromax USA Gene was a Global Continuous Improvement Leader and Senior Consultant in ABB’s Electrification Division. Prior to ABB Gene held multiple roles on Honeywell over a 20 year career including Sales, Operations, Operating System deployment, Commercial Excellence, Acquisition Integration and Leadership.
Gene has a undergraduate degree in Pulp and Paper Engineering from NC State University in Raleigh, NC, and is a graduate of the Honeywell’s Leadership Development Program and Rotary International Leadership Institute.
Gene and his wife have 3 children and live in New Bern, NC where they are actively engaged in the community and enjoy being out on the water.